Increase Customer Engagement
The most critical mistake you can make in the new search world full of automation, such as smart bidding and responsive ads, is over-segmenting your campaigns.
The post Search Advertising 2.0 is Here. Did You Adjust Yet? first appeared on PPC Hero. …
They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative marketing. And I’m not just talking Labor Day or Back to School…. So in this post, I’m going to equip you with over 50 unique ways to…
Read MoreThese terms are two of the most important in the digital landscape, but what makes them different? As you may have guessed, the “SE” portion in SEO and SEM are the same. Everything pertaining to search engines (SE), such as traffic quality and quantity, falls into that SE category. Since there are 3.5 billion Google […] …
Read MoreIn the world of online advertising, display and social ads are the glamourous ones. They provide ample room for creativity with your copy and imagery, you can mix and match branding elements, and each ad has its own personality. With search ads? Not so much. There are no images to set the tone (image extensions don’t count), everyone gets the same 90 characters of blue text, and the words you use directly impact your Quality…
Read MoreHow To Turn Your Customers Into Lustomers™ written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this episode of the…
Read MoreWhat if I told you there’s a simple way to get noticed online that anyone can use? Have you guessed what I’m talking about yet? It’s search engine marketing. Although it’s sometimes confused with SEO, SEM marketing relates to your paid advertising efforts like Google Ads to improve the visibility of a website or product […] …
Read MoreLean into automation. It’s a truth universally acknowledged that a digital marketer in possession of an account, must be in want of great performance.
The post What Pride & Prejudice Taught Me About Automation first appeared on PPC Hero. …