If you haven’t been able to keep up with everything going on in the world of online advertising, don’t sweat it—we’ve got all the news you need. Mozilla Firefox has blocked third-party cookies by default, Instagram has introduced branded content ads, Microsoft Advertising is rolling out local inventory ads for Bing, and more. Firefox blocks third-party cookies by default Last week, the Senior Vice President of Mozilla Firefox, Dave Camp, announced a new feature of…

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WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we’re featuring Alyssa Ozimek-Maier. Originally from Texas, Alyssa’s lived across the country—in San Francisco, in Chicago, and, of course, here in Boston. As…

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Welcome back to the online advertising news round-up! In this edition, we’ve got Google Ads retiring Enhanced CPC as a portfolio bid strategy, rolling out monthly campaign budgets to certain advertisers, upgrading the mobile app, and more. Google Ads retires portfolio bid strategies Responding to advertiser demands for simpler bidding, Google has announced the retirement of Enhanced CPC as a portfolio bid strategy. For those who may not know:  A portfolio bid strategy enables you…

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The role of PPC specialists in an age of automation Automation is changing the workforce across industries all over the world, and digital marketing is no exception. From scripts that pause your ads when items are out of stock to automated bidding strategies to manage your bidding, automation can remove the laborious manual tasks associated with day-to-day account management and optimisation. Now what? But there’s no need for panic: Automation will not replace the role…

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As a small marketing agency, you’ve done stellar work for your clients—there’s no denying that. Thanks to you, the businesses you serve are doing a much, much better job of reaching their audiences and driving more leads and sales. But what’s next? Maybe your clients have started asking you to manage their paid search and display advertising campaigns. Or, you’ve had such a great year that it’s time to expand, and you need to hire…

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