Quick question: When was the last time you purchased something online? Yesterday? This morning? Ok, cool. So when do you think you’ll next purchase something online? Tomorrow? Tonight? No shame—me too. And we’re not alone. Last year, 80% of Americans shopped online at least monthly, and 5% were shopping online daily, Big Commerce reported. For many of us, online shopping has become a routine part of daily life, with huge impact on a global scale.…

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Even though Google and Facebook’s share of the digital advertising market is expected to drop this year, data from research firm eMarketer shows that the so-called duopoly will still control roughly 60% of that market—or about $77 billion. Within that other 40%, there are a surprising number of alternatives. Traffic may not be as high, but neither is competition for keywords and eyeballs—and, perhaps most appealingly, costs are usually lower, too. This makes it easier to…

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Above all else, WordStream strives toward one goal: to help our customers succeed through online advertising. Whether you’re a small business owner, an in-house digital marketer, or an account manager at an agency, we want to provide the products and services you need to achieve healthy, long-term growth. We can’t do that if we don’t understand the challenges you’re facing. And we can’t understand the challenges you’re facing if we don’t give you the opportunity…

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