25 Jun

5 Strategies to Target Your B2B Audience Online

How To0 Comments

B2B advertising is a unique challenge in digital marketing. If you sell a product like socks or toilet paper, you know nearly everyone on the planet uses them (or we all hope they do), so your audience is everywhere. That’s the case for many B2C offerings. The target audience feels like they’re all over the place. For B2B, that feeling isn’t even close to the same. Unless you’re in a highly specified trade publication, it…

Read More
25 Jun

Email Rules and Regulations to Follow

General, Marketing0 Comments

If you’re just getting into email marketing (or even if you’ve been at it for a while!), you may be unaware of some of the rules and regulations that come along with managing a mailing list and launching campaigns. While you may be eager to get things up and running, there are some legal guidelines you should know about before undertaking any email marketing. In 2003, President Bush signed the CAN-SPAM Act into law. The…

Read More
25 Jun

How to Make Your Brand Unskippable

Marketing0 Comments

Marketing Podcast with Jim Kukral Podcast Transcript Today on the podcast, I chat with marketing and branding expert Jim Kukral. He is a keynote speaker and author of several books, including his latest, Your Journey to Becoming Unskippable in Your Business, Life & Career. As an entrepreneur, he has started and sold two of his own online marketing agencies. His writings about marketing have appeared in The Wall Street Journal, the New York Times, USA…

Read More
25 Jun

Transcript of How to Make Your Brand Unskippable

Marketing0 Comments

Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by SEMrush. It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. Check it…

Read More
23 Jun

Weekend Favs June 22

Marketing, Tools0 Comments

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. Clockwise – Optimize your calendar and find free time to…

Read More