On-page SEO, off-page SEO, and technical SEO can be thought of as three pillars of organic search engine optimization. Out of the three, technical SEO can feel like the forgotten sibling, most likely because it’s the trickiest to master. However, with the competition in search results now, us marketers cannot afford to shy away from the challenges of technical SEO—having a site that is crawlable, fast, and secure has never been more essential to ensure…

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If you told me ten years ago that I would be writing a guide on hashtagging, I would most likely have laughed in your face. (Sorry!). To think of how far the hashtagging world has come in the last few years is mesmerizing… I can still remember when I first came across the foreign concept of “hashtags.” It must have been around 2010, and back then I thought hashtags were just a cheeky little gimmick.…

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With the exception of Louis XVI and the guy who played drums for Nirvana before Dave Grohl, a little healthy competition never hurt anybody. In fact, when you’re vying for consumers’ loyalty in an increasingly competitive ecommerce landscape, competitive insights can make a huge difference. Well, that’s why we’re here today. Before we launched our newest software solution, WordStream Advisor for Ecommerce, we surveyed 75 small and medium-sized ecommerce businesses that advertise on Google Shopping.…

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Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony. Read the full article at MarketingProfs

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