Increase Customer Engagement
For B2C brands, social media is a great place to engage with your existing audience and target new potential customers to grow your business. For some B2B businesses, on the other hand, social media audience targeting can be a challenge. It can be tricky to know how or where to find your audience on social media. Customer personas are a good place to start, but that’s just the beginning. How do you actually target your…
Read MoreHow to Bring Your Social Media Engagement Back From The Dead written by John Jantsch read more at Duct Tape Marketing A social media page that lacks content and lies dormant might as well not exist at all. But if you’ve let your social pages lapse into a state of disrepair, it’s not too late for them! It is totally possible to revitalize and refresh your social media presence and bring your engagement back from…
Read MoreHow to Become a Digital Minimalist written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Cal Newport Podcast Transcript Today on the Duct Tape Marketing Podcast I chat with computer scientist Cal Newport. He is a professor at Georgetown University and the author of several books including his latest, Digital Minimalism: Choosing a Focused Life in a Noisy World. The common thread in all his writing and work is an examination…
Read MoreTranscript of How to Become a Digital Minimalist written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s gotten a little harder. Now you can choose a .us domain to help your business stand out. Reserve your .us web address today. Go to launchwith.us, and use my promo code, PODCAST, for my…
Read MoreWeekend Favs May 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreThe world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it. But a few things have stayed the same, and one of them is the mindset characteristics of great marketers. World-class marketers have something in common. They all share these eight thought patterns. The reason these people are at the top of their game is because of these. 1. They aren’t afraid to try new or…
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