Every day it seems like more and more marketing-related software companies out there are attempting to streamline and improve difficult or monotonous operational tasks. For agencies looking to scale, this is a particularly positive development as many of these tools and technologies have white label functionality. If you are unfamiliar, “white labeling” in the technological sense, is when a product or service is produced by one company and given to third parties to rebrand as…

Three years ago, WordStream started an online chat feature for prospective advertisers and agencies using our free tools on our website. I was new to the SaaS industry, and I was going to be working on a new initiative that our former CEO Ralph Folz was very excited about. All of a sudden, 23-year-old Justin had a great opportunity to prove himself. Live chat ended up becoming an instrumental tool that helped us scale our…

SEO might seem complicated because there’s a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too complex of a concept to wrap your head around. At a fundamental level, you can think of it this way: Everything on the internet is either a piece of content or a link (between pieces of content). The pieces of content that have the most inbound links from the highest-quality…