Let’s play a game of “Who Do You Trust?” Those paid results at the top of the SERP with the green “Ad” box? Or your sister? That banner on YouTube? Or your best friend from college? Okay, this is an easy game. We trust our family, friends, and even strangers more than we trust advertisements and brands. We’re influenced by recommendations, reviews, testimonials, social chatter, and, most importantly, referrals. Using referral marketing will help you…

Every year, Google holds its annual Google Marketing Live event to announce their newest ad products, features, innovations, and plans for the coming year. And every year, both the event and the hype keep growing! The WordStream crew will be live in the front row of the event in San Francisco, but it’s hard to contain our excitement. Only a select few at Google truly know what they’ll announce at Google Marketing Live, but while…

It’s time for another installment of our online advertising news round-up—a recurring feature on the WordStream blog where we discuss all the latest stories from search, social, ecommerce, and beyond. Let’s dive in! Google Ads sunsets content exclusion for mobile app games Via an email sent to advertisers last week, Google Ads has announced plans to sunset the content exclusion for mobile app games at the beginning of July. Content exclusions, for those who don’t…