5 Ways to Cut Your Cost per Lead on Facebook Ads

It’s no secret that Facebook ad prices are rising. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads. This, in turn, has raised the cost of B2B lead generation, which then increases over cost per acquisition (CPA). Businesses find themselves between a rock and a hard place. Do they simply pay more for…

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Backlinks: Your Free Link Analysis Tool

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more). […]
The post Backlinks: Your Free Link Analysis Tool appeared first on Neil Patel. …

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The Beginner’s Guide to Direct-to-Consumer Marketing

In college, my roommate had her mattress mailed to our apartment—which sounded weird, because how was that going to fit in a mail truck—and it showed up in a box. A full-size mattress was folded up and squeezed into a box and dropped off on our porch.   Direct-to-consumer businesses are changing the game. For instance, if you were only able to buy a mattress at Sleepy’s or Mattress Giant before, going direct-to-consumer means that…

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Why Being a Podcast Guest Is Your Secret SEO Weapon

Why Being a Podcast Guest Is Your Secret SEO Weapon written by John Jantsch read more at Duct Tape Marketing We all know that there’s a lot of SEO value in generating your own content. Blogs, videos, webinars, and podcasts are all great ways to build your brand’s online reputation, drive more traffic to your site, and boost your SERP standing. But creating your own content takes a lot of time and effort. Fortunately, guest…

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