5 Ways to Cut Your Cost per Lead on Facebook Ads
It’s no secret that Facebook ad prices are rising. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads. This, in turn, has raised the cost of B2B lead generation, which then increases over cost per acquisition (CPA). Businesses find themselves between a rock and a hard place. Do they simply pay more for…
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