17 Apr

How to Make Storytelling Work for Your Brand

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How to Make Storytelling Work for Your Brand written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has helped dozens…

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17 Apr

How to Roll Out the Red Carpet for Your Customers

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How to Roll Out the Red Carpet for Your Customers written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Donna Cutting Podcast Transcript My guest on today’s episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEO of Red Carpet Learning Systems. She is also the author of 501 Ways to Roll Out the Red Carpet for Your Customers. Think about how much time you spend trying to get…

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17 Apr

Transcript of How to Roll Out the Red Carpet for Your Customers

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Transcript of How to Roll Out the Red Carpet for Your Customers written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Donna Cutting. She is the founder and CEO of Red…

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17 Apr

8 Audience Targeting Strategies from Digital Marketing Experts

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Audience targeting is just what it sounds like: the practice of using data to segment consumers by demographics or interests in order to find the holy grail that is the right person on the right device at the right moment. With audience targeting, you’re more likely to reach consumers interested in your products or services with relevant messaging. It also decreases the odds you’ll waste ad spend on uninterested eyeballs and help move potential customers…

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17 Apr

Facebook Improves Brand Safety Controls & More Recent News

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It’s time for another round-up of the online advertising news, folks. Let’s see what’s been going on recently in the worlds of search, social, and ecommerce. Facebook makes it easier to control ad placements If you’re currently running—or have ever run—contextual advertisements, you understand how important it is to have control over the content that’s being associated with your brand. Knowing this, Facebook has introduced an inventory filter for advertisers who are buying placements within…

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