11
Apr
11
Apr
The End of Web Design: Don’t design for the web, design for the mind
In case you’re worried by this title, no, web design is not going anywhere. However, the way that we approach web design is radically changing, and if we as marketers do not change with it, we will be left with poorly converting websites that do not serve the customer or your business. In order to keep up, we must rethink the role of the website. The simple word “website” creates a danger for us. We…
Read More
11
Apr
How to Elevate Your Brand & Content with a House Style Guide
This isn’t going to be a blog post about the importance of semicolons or serial commas in your content, because whether or not you use these punctuation marks doesn’t really matter. Okay, Oakhurst Dairy would disagree—and for good reason. Last year, drivers won a settlement claim and the company had to pay out $5 million over an ambiguous series in Maine state law. The problem? A missing serial comma led to multiple interpretations about who…
Read More
11
Apr
3 Data-Backed Insights from Our Latest Google Ads Benchmarks
This post was co-written by Gordon Donnelly and Patrick Henry Carrera. If you’re a reader of the WordStream blog, you may have heard of our Google Ads Benchmarks. Each year, we reach into our giant pool of client data looking for an answer to one persistent, ubiquitous question for PPC advertisers: What exactly does “average” performance look like? Understanding average performance is key to determining the performance of your account. If you’re leveraging Google Ads…
Read More
11
Apr
How Giving Back Can Create Business Success
How Giving Back Can Create Business Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sam Ashdown Podcast Transcript Today on the podcast I speak with real estate and marketing expert Sam Ashdown. Ashdown has built three successful real estate businesses: as a consultant to real estate agents; a consultant to home sellers, called HomeTruths; and a real estate agent, with her company AshdownJones. Beyond her passion for real estate…
Read More
11
Apr
Transcript of How Giving Back Can Create Business Success
Transcript of How Giving Back Can Create Business Success written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Sam Ashdown. She’s a UK based property marketing coach to independent estate agents,…
Read More
10
Apr
Why You Shouldn’t Try to Rank #1 on Google
Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a […]
The post Why You Shouldn’t Try to Rank #1 on Google appeared first on Neil Patel. …