15
Apr
14
Apr
The Zen of Headline Writing
The headline is the molecular unit of optimization. If you can write a good headline, you already have a good understanding of the fundamental principles of marketing. Moreover, a headline represents one of the best ways for the marketer to achieve a major lift with a (dev-free) minor change. In this interactive YouTube Live replay, McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into…
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13
Apr
Weekend Favs April 13
Weekend Favs April 13 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
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12
Apr
Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn’t Overlook
Webinars are a great tool for any stage of the buyer’s journey, but you’re probably not going to get the level of attention and engagement you’re after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts. Read the full article at MarketingProfs
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12
Apr
8 Email List Building Tactics for Small Businesses
The current competitive landscape dictates that to survive, you must keep growing. And so businesses employ all sorts of strategies and tactics to sustain this growth. One of the most historically successful and proven methods for growing small businesses has been email list building. That’s because having a quality email list offers lots of advantages. An email list gives you direct access to the people who want to hear from your business, and it also…
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