Increase Customer Engagement
Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too. Read the full article at MarketingProfs
Read MoreGenerating leads with PPC campaigns can be challenging. Generating high-quality leads is even harder. In ecommerce, if someone has the money to buy a product, they can make that purchase right on the site. One person’s money is just as good as the next. Once the sale is made, revenue is tracked and, if all is set up properly, is attributed right back to the initial ad click. Lead generation is nowhere near that simple.…
Read MoreWeekend Favs April 6 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreAlthough no two ecommerce businesses are alike, everyone can agree on one thing: advertising on Google Shopping isn’t easy. Between creating and updating your product data feed, building out campaigns and product groups, and optimizing your on-site experience to maximize conversions, you probably don’t have time to take care of everything else on your plate. Managing inventory. Attending to customer concerns. Sleeping. These are all essential tasks. You may feel as if there simply aren’t…
Read MoreYour ecommerce business doesn’t exist in a vacuum—it’s a part of the global ecommerce ecosystem. That’s why you need to pay attention to the broader context in order to make the best decisions. What do customers expect? What are their preferences? What is driving their behavior? Ecommerce statistics can help you see the big picture by answering these questions and more. We’ve gathered the top 45 ecommerce statistics that you need to know. Amazon ecommerce…
Read MoreWith more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand or client’s social media activities. But this can be tricky when social media keeps changing. There have been a host of updates to social media platforms throughout 2018 and into 2019. There are also a ton of new trends that affect how users engage on these platforms. Each…
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