Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why–and how to write pitches that get, and hold, editors’ attention. Read the full article at MarketingProfs

Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant. Read the full article at MarketingProfs

Did you know that 95% of car sales today are made at the dealership, but search is the first place people go to begin their buyer’s journey? It is clear to most automotive marketers that online advertising is key to bring new leads into the dealership. Yet, this automotive marketing tactic comes with many challenges (and costs). One of the biggest challenges automotive marketers face is gaining the trust of their leads. After all, the…

With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide. Whether you’re launching your first shopping campaign or managing shopping campaigns for a client, it can be daunting to know whether you’re doing a good job. Many advertisers may be surprised to discover that their Shopping campaigns perform differently and may have different click-through rates,…

Happy spring, dearest readers. Warm days are ahead! While the seasons were changing, so was the world of online advertising—that’s why it’s time for another news round-up. Let’s see what’s been going on recently. Facebook removes more targeting options In 2018, the National Fair Housing Alliance, the American Civil Liberties Union, the Communication Workers of America, and several other groups filed suit against Facebook due to concerns that its advertising platform enables discrimination against particular…