14 Mar

RIP Relevance Score: Facebook Introduces 3 New Metrics

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You’re about to become a better Facebook advertiser. Yesterday, Facebook announced that it’s sunsetting Relevance Score—the ad-level metric that basically tells you whether your ad is any good—and replacing it with three new metrics: Quality ranking Engagement rate ranking Conversion rate ranking Let’s dive deeper. After looking more closely at Relevance Score and the metrics that will replace it, we’ll talk about why Facebook is doing this, why it’s good news, and how to go…

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14 Mar

Model for Marketing Maturity, Stage One: Build

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Model for Marketing Maturity, Stage One: Build written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 1: Build A lot of small business owners hear about the latest trends in online marketing—AI, paid marketing, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems like there are new ones each day. Of course,…

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12 Mar

Top 7 Video Advertising Trends of 2019

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Video marketing dominated last year and there is no reason to think that will change in 2019. As we close in on the next decade, roughly 86% of marketers are using video content to advertise, educate, and entertain. New formats and a rise in consumption continue to bolster video as an increasingly effective, engaging medium. It’s a train your business can’t afford to miss. Here are the top seven video advertising trends you can expect…

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12 Mar

Why Hub Pages Can Be A Game-Changer for Your Business

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Why Hub Pages Can Be A Game-Changer for Your Business written by John Jantsch read more at Duct Tape Marketing I’ve become more and more vocal of late about the importance of establishing hub pages on your website. Focused around a single topic, hub pages become a foundational source for readers, providing them with all the information they could need or want on a given topic. No matter what kind of business you run, there…

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12 Mar

How Small Businesses Can Compete in the Online Marketplace

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How Small Businesses Can Compete in the Online Marketplace written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dan Breeden Podcast Transcript Today’s guest on the podcast is Dan Breeden, senior manager of strategic alliances for Yahoo Small Business. Breeden and the team at Yahoo Small Business have been helping entrepreneurs establish their presence and compete in the crowded online marketplace for 20 years. On today’s episode, we discuss the seismic…

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12 Mar

Transcript of How Small Businesses Can Compete in the Online Marketplace

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Transcript of How Small Businesses Can Compete in the Online Marketplace written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth focused e-commerce brands drive more sales with super targeted highly…

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