05 Mar

Why Storytelling Can Help Your Business’ Bottom Line

Marketing0 Comments

Why Storytelling Can Help Your Business’ Bottom Line written by John Jantsch read more at Duct Tape Marketing When you’re thinking about how to promote your business, it can be tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers to purchase the product or service that’s being offered. But how you reach the end goal of closing…

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05 Mar

Marrying Content with the Customer Journey

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Marrying Content with the Customer Journey written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Arnie Kuenn Podcast Transcript On today’s podcast, I speak with Arnie Kuenn, an international speaker, author, and founder and CEO of Vertical Measures. Prior to founding the digital marketing agency Vertical Measures in 2006, Kuenn founded several other businesses, including MediaChoice, an internet startup whose clients included the major television networks, plus music and movie studios.…

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05 Mar

Transcript of Marrying Content with the Customer Journey

Marketing0 Comments

Transcript of Marrying Content with the Customer Journey written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram…

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02 Mar

Weekend Favs March 2

Marketing, Tools0 Comments

Weekend Favs March 2 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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01 Mar

How to Make the Most of Your Ad Spend with Email Validation

How To0 Comments

You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to drive qualified leads to a landing page. When prospects click on your ad, you don’t just need them to fill out your webform. You need them to fill out your form correctly. But here’s the reality: 1 in 10 customers…

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28 Feb

Scaling a Digital Agency: How to Hire the Right People

How To0 Comments

According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year. Between finding people with the right background and a strong culture fit, hiring new employees can be a daunting task. However, as you scale your business, you are going to need to hire in order to keep up with…

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28 Feb

4 Facebook Messenger Marketing Strategies You Have to Try

How To0 Comments

Facebook Messenger is quickly becoming a widely used marketing tactic. It’s easy to see why—80% open rates, 60% clickthrough rates, and sky-high conversion rates. Who doesn’t want results like that? I’m going to show you the exact features that marketers are using to get those results. Here are four specific Facebook Messenger features you must try: Comment guard Chat blasting Click to messenger ad Chat widget 1. Comment Guard (Private Auto-Responders on Facebook Posts) Comment…

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