28 Feb

Google to Sunset Average Position: Here’s What It Means

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Yesterday morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year. What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your Quality Score. Ad Rank, in turn, determines where your ad lands in the paid search results—it determines your ad’s position. Ad position refers to the ordering of the paid search results, but…

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28 Feb

Questioning Best Practices to Do Great Work

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Questioning Best Practices to Do Great Work written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Acunzo Podcast Transcript Today on the podcast, I speak with author, keynote speaker, and founder of Unthinkable Media, Jay Acunzo. Acunzo began his career at tech giants, including Google and HubSpot, and he now travels the world as a public speaker and the creator of documentary series about people who do great work, which he…

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28 Feb

Transcript of Questioning Best Practices to Do Great Work

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Transcript of Questioning Best Practices to Do Great Work written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Everybody loves best practices. Give me an example. Give me a template to follow. Well, I think that that practice leads to mediocrity. In this episode of the Duct Tape Marketing Podcast, I…

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27 Feb

14 Product Photography Tips to Make You Look Like a Pro

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Does your idea of photography still include the wind-up disposable cameras at summer camp? Would you consider your experience taking selfies to be the bulk of your photography skills? Well, you’ve come to the right spot! If your boss has requested some “high-quality” product photographs to promote your business or to use in online advertising, do not break out in a panicked sweat! I’m confident you can learn everything you need with these fourteen tips…

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27 Feb

Facebook Ecommerce: The Complete Beginner’s Guide

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Let’s get down to business. That is why you’re here after all, isn’t it? You – or your clients –have products to sell. With that goal in mind, where do you go? Which channel offers access to your target audience and at the most cost-effective way to expand your products reach and visibility and to acquire new and even repeat customers? Facebook, of course! Don’t just take my word for it. According to Facebook reports,…

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27 Feb

How to Make Your Content Less Boring

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How to Make Your Content Less Boring written by John Jantsch read more at Duct Tape Marketing Think about the number of websites you visit on a given week. It’s a lot, right? We spend so much time consuming content online that after a while, it all starts to blend together. Even if your website technically ticks all of the boxes, it will quickly fade into the background if the content is not designed to…

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27 Feb

How Businesses Can Survive the Latest Marketing Rebellion

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How Businesses Can Survive the Latest Marketing Rebellion written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer Podcast Transcript Today on the podcast, my guest is marketing expert, speaker, author, and college educator Mark Schaefer. Schaefer is a globally-recognized speaker and author. He’s contributed extensively to major publications including The New York Times, CNN, NPR, Wired, the BBC, and CBS News. He is also the author of six best-selling…

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