22 Feb

Google Rolls Out Click Share Metric & 6 More Recent Ad Updates

How To0 Comments

Alright—here’s the deal. We don’t want you clicking around to a bunch of different sites every morning, hurriedly trying to figure out what’s going on with Google Ads or Instagram Stories. If you’re a restaurant owner, that’s time you could use to perfect tomorrow night’s special. If you’re an account manager at an agency, that’s time you could use to get a better understanding of your clients’ verticals. Regardless of what you do to put…

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21 Feb

The 8 Best Small Business Podcasts (and What They Taught Us)

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I refuse to watch Game of Thrones. Why? Because a surefire, tried-and-true way to guarantee that I won’t watch something is to tell me that I have to watch it. Oh, do I have to watch Game of Thrones? Do I really? Is it really that important that I consume one of the most critically acclaimed, universally adored, and culturally relevant pieces of entertainment of this decade? Perhaps. My refusal to watch the things people…

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21 Feb

The Benefits of Including Video on Your Website

Marketing, Tools0 Comments

The Benefits of Including Video on Your Website written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch on Including Video on Your Website Video has become a foundational element in marketing. Why is video so important? It’s how people want to consume content. They want the ability to listen without reading, to be hands-free, and to just have the content coming at them. There have been numerous studies demonstrating that…

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20 Feb

Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons

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The Facebook Ads platform has many bells and whistles that can get even the seasoned advertiser turned around from time to time. One aspect of Facebook that should be simple and easy to cover is budget. Give a dollar amount and go, right? Not so fast. There are two types of budget for Facebook, daily and lifetime. Both options have benefits and drawbacks, and it’s not always clear which you should choose. So let’s go…

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19 Feb

Website Mistakes Businesses Often Make

General, Marketing0 Comments

Website Mistakes Businesses Often Make written by John Jantsch read more at Duct Tape Marketing What makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients. Here, we’ll take a look at some of the most…

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19 Feb

What Local Businesses Need to Know About the State of Local SEO

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What Local Businesses Need to Know About the State of Local SEO written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Neil Crist Podcast Transcript Today on the podcast, I speak with Neil Crist, VP Product & Engineering at Moz. Moz is the leading industry expert on everything SEO, and in his role there, Crist leads the product and engineering teams in the creation of Moz’s portfolio of SaaS products. On…

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19 Feb

Transcript of What Local Businesses Need to Know About the State of Local SEO

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Transcript of What Local Businesses Need to Know About the State of Local SEO written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. In this episode of the Duct Tape Marketing Podcast, we’re going to visit with Neil Crist.…

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