Increase Customer Engagement
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs
Read MoreWeekend Favs February 16 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read More“Up, up. Down, down. Left, right. Left, right. B, A. Start.” Anyone recognize that? It’s the legendary cheat code that most famously appeared in the Nintendo hit video game from the 1980s, Contra. If a player worked their fingers as such across their controller while the game loaded, they were granted 30 lives instead of the standard three, and they suddenly had a true, fighting chance against the game’s alien hordes out to destroy the…
Read MoreA couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns: using the Conversion campaign objective to send prospects to landing pages or using the Lead Generation objective (and lead ads) to convert leads within Facebook. Here at WordStream, we wanted to find out which method was more effective. We pulled the data, presented…
Read MoreIf you’re running Display campaigns, you understand the value of awareness campaigns. And to help boost awareness for my clients’ brands, I love to use YouTube as well. But targeting placements for video campaigns differs greatly from how we choose placements on the Display Network. I’m going to share three things you need to keep in mind to help you select better placements for your video campaigns in Google Ads. 1. They’re Called Video Campaigns…
Read MoreOne area that seems to elude many digital marketers is the relationship between conversion tracking and website analytics. Often, when businesses get started with online advertising, they have established each piece of the puzzle separately, with Google Analytics monitoring site traffic, and paid channels (like Facebook and Google Ads) tracking conversions individually within their respective dashboards. This set-up may be effective on a small scale, but it will inevitably cause issues when your efforts expand.…
Read MoreWhy Your Site Must Switch to HTTPS (And How to Do It) written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all…
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