Increase Customer Engagement
Legend has it there’s a castle deep in the heart of the second page of Google. Guarding a castle is a monster named Bowser. Every so often, Bowser will creep from his home and attack innocent listings on the first page (as well as the occasional princess) to bring them back to his castle never to be seen again… until now! Are you ready to play Super Marketing Bros? In today’s game, we’ll learn how…
Read MoreTips for Getting Your Audience to Stay on Your Website Longer written by John Jantsch read more at Duct Tape Marketing You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second…
Read MoreWhat Sport Can Teach Us About Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alan Stein, Jr. Podcast Transcript Today’s guest on the podcast is Alan Stein, Jr. He is a corporate performance coach, speaker, and author of the book Raise Your Game: High Performance Secrets From the Best of the Best. Stein began his career as a basketball performance coach for some of the most elite athletes in the game,…
Read MoreTranscript of What Sport Can Teach Us About Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to by Asana, a work management software tool that we use to run pretty much everything in our business. All of our meetings,…
Read MoreSocial media marketing is a rather counterintuitive field. It looks like anyone could do it: post something (anything!) on social media, look for existing content, talk to people, fill your company’s Instagram account with your most photogenic team members. Sounds like a task for any kid of today’s social media era. However, if you want your ROI to grow, this isn’t the way to go. It may look easy, but it’s almost impossible to make…
Read MoreWeekend Favs February 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreGeorge Orwell was a prolific and insightful dude. An English writer who lived during the first half of the 20th century, Orwell was (and remains) known for his criticisms of political language. A key source of Orwell’s discontent was the use of “meaningless words”—those words that, due to rampant and ambiguous usage, lose their meanings altogether. “Data,” in my opinion, has become a meaningless word. I hear it constantly. Often, someone will use it, and…
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