23 Jan

Transcript of How Installing a Marketing System Serves Consultants and Their Clients

Marketing0 Comments

Transcript of How Installing a Marketing System Serves Consultants and Their Clients written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Marketing is a system, you’ve probably heard me say that before, but maybe you’ve never heard me talk about the Duct Tape Marketing Consultant Network. That’s right, I have a…

Read More
16 Jan

Getting the Most Out of Your Content

Marketing0 Comments

Getting the Most Out of Your Content written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Pamela Wilson Podcast Transcript Today on the podcast, I chat with Pamela Wilson, founder of BIG Brand System. Through her company, Wilson teaches small business owners how to plan for and grow a business through its four distinct stages. On today’s episode, we discuss her book, Master Content Strategy: How to Maximize Your Reach and…

Read More
16 Jan

Transcript of Getting the Most Out of Your Content

Marketing0 Comments

Transcript of Getting the Most Out of Your Content written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Producing content’s become a marketer’s primary job. But how do you maximize your reach? How do you make sure that there’s some ROI every time you hit publish? Well this episode of the…

Read More
11 Jan

Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)

How To0 Comments

We write a lot about metrics on the WordStream blog. From click-through rate (CTR) to conversion rate (CVR) to return on investment (ROI)—if it’s measurable, and it can help you better understand the performance of your online advertising campaigns, we have the goods! Today, we want to talk about a couple metrics that, while related to advertising performance, are not necessarily advertising specific and are meant to help you better understand performance at a business…

Read More
09 Jan

Transcript of Growing Your Business While Growing as an Entrepreneur

Marketing0 Comments

Transcript of Growing Your Business While Growing as an Entrepreneur written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of The Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused e-commerce brands drive more sales with super targeted, highly relevant email,…

Read More
08 Jan

Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach

Marketing0 Comments

Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach written by John Jantsch read more at Duct Tape Marketing With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, right? That’s not quite true. In fact, the number of leads that actually become…

Read More