How To Reliably Generate Big Ideas for Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Brown Podcast Transcript My guest this week on the podcast is Mike Brown, an author and strategist who specializes in operationalizing design thinking. His new book, Idea Magnets, helps dynamic leaders to cultivate big ideas and create innovative success. Brown is also the founder of The BrainzoomingTM Group, where his customized, collaborative approach to strategy, branding, and…

Read More

Transcript of How to Reliably Generate Big Ideas for Your Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Everybody wants that next big idea for your business, but sitting down and thinking up big ideas is kind of a really great way to freeze your brain up. In this…

Read More

Where Marketing Automation Fits Into the Customer Journey written by John Jantsch read more at Duct Tape Marketing When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. However, marketing automation can be used throughout the entirety of the customer…

Read More

How to Use CRM for Audience Segmentation written by John Jantsch read more at Duct Tape Marketing All customers today are looking for a highly personalized experience. They expect businesses—from the big guys like Amazon all the way down to their local coffee shop—to understand their wants and needs, and to treat them like an individual. When you’re running a successful business with hundreds or thousands of customers, though, it is impossible to make your…

Read More