Congratulations, you got your ad spend approved! SEM is ready to go, display ads are starting to get served up, and your new native advertising partner has such a subtle touch that the users will never even know (yeah, right…). Now it’s time to finish up your Facebook ads and hit “go.” Not so fast, there. Your Facebook ads shouldn’t just be passable to get started. They should be set and ready to start attracting…

Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti. These brand names alone conjure vivid images of who they are and what they stand for—and these brands all have incredibly passionate audiences to boot. That’s in part because each of these companies has a genuine brand story. A brand story conveys the history, purpose, and values of a business in a narrative that resonates with consumers and makes audiences feel emotionally connected. How…

Have you looked at your Instagram numbers lately? Perhaps you keep track of your likes or have an idea of your month-to-month follower growth. But have you really explored the analytics and sifted through that data? If the answer is no, it is time to do just that! Looking at your Instagram analytics will help you understand how the platform is operating as part of your overall marketing strategy, and it will also allow you…

Some say the best film scores are the ones you don’t notice. That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences. [embedded content] The key is that they do it subtly. As the visuals unfold on screen, the music enhances the emotions of the scenes—without most viewers being consciously aware of it. Spoiler alert: I’m making an analogy. The score is to…