Increase Customer Engagement
The name of the SEO game has changed so much since I started in the industry. Driven by sales made on social media and social ecommerce booming earlier than expected, along with businesses wanting to bulk up their online presence, search volumes have increased tremendously over the years. These days, Google processes over 100,000 searches […] …
Read MoreWeekend Favs August 6 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…
Read MoreIf you are not already aware, WordStream has released its 2022 Google Ads & Microsoft Ads Benchmarks for Every Industry and there are many fascinating takeaways from the report. One that I found particularly interesting was that average conversion rate (CVR) has decreased across the board year over year for nearly every industry besides Arts & Entertainment. Conversion rate is a vital metric in the success (or failure) of your paid search efforts. What exactly…
Read MoreHave you ever gone to clear out all of the open browser tabs on your smartphone and gotten a kick out of all the different things you searched over the past few weeks? We turn to Google for so many things, from health concerns to hose patches to houses for sale. This, of course, gives businesses an abundance of opportunities to get in front of their target audience. But just as diverse as your search…
Read MoreHow To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brooke Sellas In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She teaches a Digital Marketing course (virtually) at the University of California…
Read MoreWill AI replace copywriters entirely or will it be a tool to make our jobs easier? Learn how to use current AI tech to boost your copywriting and PPC performance.
The post Five Ways AI Can Improve Copywriting and PPC Performance first appeared on PPC Hero. …
10 Essential Website Elements Every Homepage Needs To Have written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show on the 10 essential website elements every homepage needs to have. Key Takeaway: What’s the purpose of a website today? Your website has many jobs to do—and that’s part of what makes it so challenging to figure…
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