Increase Customer Engagement
Automation software is a great tool for streamlining your business operations; however, there are some dangers in automating marketing. Read on to learn more.
The post Six Dangers of Automation in Marketing first appeared on PPC Hero. …
For any ecommerce business, improving ROI and ROAS are among its many goals, and there are a number of ways to do this. If you’re running Google Shopping campaigns, you can prioritize your campaign structure. If you’re only using search ads, you can expand to social or display. And of course, you can optimize the shopping experience as a whole. That last option yields many benefits, one of which is increasing average order value. As…
Read MoreWeekend Favs July 23 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…
Read MoreDo you ever wonder how some people on Instagram gain so many followers in a short amount of time or on a consistent basis? Some people are celebrities or influencers, but nowadays, many are not. The below article explains 15 easy ways to increase your following on Instagram. If you prefer watching a video instead […] …
Read MoreOne of the best ways to increase your profitability? A/B split testing. Google Ads has a feature called the Experiments where you can create custom experiments for your campaigns and compare how your test group performs against your original campaigns (control group) over time. Only problem is, this is only available for Search and Display campaigns. Not for Shopping. Luckily, I’ve come up with five ways you can test multiple variations of your Shopping campaigns,…
Read MoreThe Rising Importance Of Images In Google Search written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Blumenthal In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike is the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Today, he also provides Local consulting to a range of businesses, big and small, across the SMB and SAAS…
Read MoreRepurposing old blog posts is a great way to fuel your content strategy. Here’s how content repurposing can take your marketing efforts forward in 2022.
The post Five Reasons to Repurpose Your Old Blog Posts Right Now first appeared on PPC Hero. …