20 Jul

What’s a Good Click-Through Rate For …

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Is your click-through rate good, or good enough? This is a really common question, but unfortunately the answer to “What is a good click-through rate” will vary depending on a number of factors, including your industry and keywords. Additionally, in many situations your CTR is not nearly as important as your conversion rate. Still, it’s helpful to have some general guidelines as to what qualifies as a good click-through rate. Keeping in mind that your…

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20 Jul

Top 10 Insights & Advice For Women Just Starting Out

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Top 10 Insights & Advice For Women Just Starting Out written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…

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20 Jul

A Guide To The Future Of Virtual Meetings And Events

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A Guide To The Future Of Virtual Meetings And Events written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Kilens In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Key Takeaway: Although virtual events and meetings were a product…

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19 Jul

Social Media Advertising in 2022: Costs, Types, Tips & Top Channels

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Social media is one of the pillar channels in digital marketing, but what makes it different from the other pillars, like search engines and email, is that it has so many platforms within it. And not in the Bing vs Google kind of way. Each platform has massive audiences that are ripe for advertising. In other words, social media advertising is its own beast. But once tamed and harnessed, it can be used to help…

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19 Jul

Weekend Favs July 16

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Weekend Favs July 16 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…

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15 Jul

The 15 Best Website Examples for Creative & Conversion-Boosting Ideas in 2022

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Different business websites have different goals depending on their core offering, business model, and industry. But website visitors, well we apparently have one goal—to judge them, and mercilessly. 75% of people admit to judging a business’s credibility based on its website design. Emphasis on the admit because in my opinion, that 25% just isn’t admitting to it. And that’s just the first impression. If you’ve gotten visitors to stay on your site, now it’s up…

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15 Jul

Automating Your Webinars The Engaging And Delightful Way

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Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Melissa Kwan In this episode of the Duct Tape Marketing Podcast, I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven…

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