Increase Customer Engagement
How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports. There’s still a good chance you are wasting money, and that’s because most businesses measure the impact of marketing after the fact. […] …
Read MoreDid you know that if you averaged out to just one purchase a day, you could potentially see a “thank you for your order” message over 20,000 times in your life? That’s a lot of gratitude. 🥰 🙏🏽 😊 🙌🏿 ❤️ But is it? (Record scratch 🤨 ) Think of how many of those are just generic thank you messages void of any real emotion. In this post, you’re going to find 37 genuine, creative,…
Read MoreThe Way To Raise Your Prices Without Losing Customers written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeb Blount In this episode of the Duct Tape Marketing Podcast, I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising…
Read MoreWhen’s the last time you attempted to make a recipe in the dark? I’d venture to guess you’ve never done so. It’s unnecessary and reckless. Would you be surprised to learn, then, that more than 60 percent of companies have ignored marketing analytics data when making marketing campaign decisions? Just like making a recipe in […] …
Read MoreAccording to the Harvard Business School, the greatest problem faced by companies when launching a new product is a total lack of preparation. Because of this, up to 30,000 new products are launched every year—and at least 95 percent end in failure. While products can fail for many reasons, a solid product marketing strategy can […] …
Read More“I’d rather we didn’t rank higher on Google.” …said no one, ever. I mean, who doesn’t want a top spot on the top search engine in the world? Not only does ranking higher on Google drive more traffic to your site, increase your online presence and build your business’s credibility; it also just, feels good. Sort of like that Jackie Wilson song… The thing is, “ranking higher” is all relative. You might be a new…
Read MoreThe Hidden Dangers of Complacency written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting page here! About this episode: In this episode of the Agency Spark…
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