14 Jul

8 Ways to Use Color Psychology in Marketing (With Examples)

How To0 Comments

The colors you use in your marketing and branding are foundational. You’ll use these to create your logo, your website, your ads, and so much more—which means you shouldn’t make these choices lightly. Instead, you should choose the colors you’re going to use in your branding and marketing strategically. How? The key is understanding color psychology and using the theory to your advantage. Let’s get to it. Table of contents In this guide to understanding…

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14 Jul

The 4 Corners of Digital Marketing

Marketing0 Comments

The 4 Corners of Digital Marketing written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the Spark Lab Consulting website here. About this episode: In this episode of the Agency Spark…

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14 Jul

How To Get More Done By Doing Less

Marketing0 Comments

How To Get More Done By Doing Less written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Michalowicz In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is the author of ‘Get Different’, ‘Fix This Next’, ‘Clockwork’, ‘Profit First’, ‘The Pumpkin Plan’ and ‘The Toilet Paper Entrepreneur’. His books have been translated into 10 languages. Mike is also the founder of Profit First Professionals. The Profit…

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11 Jul

Is Google Ads Worth It? 10 Pros, Cons, Profitability & Pro Tips

How To0 Comments

Let’s go ahead and cut to the chase for the long and short of this post: TL;DR: It depends. We all love that answer, don’t we? But it’s a cliche for a reason. Whether or not Google Ads is worth it to one person or company is highly subjective, so we can’t answer that question for anyone but what we can do is lay out the considerations so you can answer it for your business.…

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10 Jul

Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before

Analytics, Marketing0 Comments

Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive […] …

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10 Jul

12 Essential Open Graph Meta Tags for Facebook and Twitter

Analytics0 Comments

Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s one sure-fire way to get your content out to a broader audience and share your awesome new blog post: social media. With a ready audience of millions, sites like Facebook and Twitter are some of […] …

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10 Jul

Weekend Favs July 9

Marketing, Tools0 Comments

Weekend Favs July 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…

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