01
Jul
01
Jul
What It Means To Humanize A Brand (And How To Do It Well)
What It Means To Humanize A Brand (And How To Do It Well) written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies.…
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30
Jun
The Top 4 Paid Marketing Channels (+12 Tips to Use Them Right)
All ad networks represent potential value for brands. Where they can fall short is if they are asked to do a job they’re not predisposed to do or behave the way other ad networks behave. Understanding the rules of engagement for each ad network can help you to assign them the right jobs, and more importantly, achieve the highest ROI. This post is just going to focus on the four main ad channels: Paid search:…
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30
Jun
7 Magic Words To Stop Scope Creep
7 Magic Words To Stop Scope Creep written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this episode of the…
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30
Jun
2 Out-Of-The-Box Ways To Generate Referrals
2 Out-Of-The-Box Ways To Generate Referrals written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here. Key Takeaway: In this episode, I’m wrapping up this Referral series and…
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29
Jun
28
Jun
15 Spirited 4th of July Messages & Greetings for Your Customers
The 4th of July is a time for togetherness and celebration. Well, maybe not for everyone. For the humans in your audience, this is a good time to send them a little message to let them know you’re thinking of them. So in this post, you’ll find 15 copy and paste (or customize!) 4th of July messages to send to customers in your emails, SMS messages, social media posts, and more. And! Free email header…
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