Increase Customer Engagement
Weekend Favs June 25 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…
Read MoreBack in 1958, as Alaska and Hawaii neared statehood, a high school history teacher in Ohio gave his class an assignment to redesign the American flag. Then-16-year-old Robert Heft got a B-. He then sent his cloth design to the White House, which Eisenhower chose. Needless to say, Heft’s grade got changed to an A. Save image Granted, the design wasn’t very different—just 50 stars instead of 48. But having been the only submission out…
Read MoreThe time has come. Google Analytics 4 (GA4) is here and ready for action. Actually, GA4 is here and ready for takeover. As you may have heard, the current Google Analytics platform, Universal Analytics (UA), will no longer collect data as of July 2023. At that time, your only option will be to make the switch to GA4. But why? Why is this necessary? And how will it affect your business? Read on to learn…
Read MoreThe Key To Writing A Must-Read written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with AJ Harper In this episode of the Duct Tape Marketing Podcast, I interview AJ Harper. AJ is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies…
Read MoreThe Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming,…
Read MoreAre you ready to advertise on Google? In this post, we’re going to show you how to set up a Google Ads account, share some considerations to make beforehand, and equip you with resources to set up your first campaign. Table of contents Before you create a Google Ads account Setting up a Google Ads account is fairly simple, but in order to run Google Ads effectively, you’ll need to have a few things in…
Read MoreWhen you hear the term “emotional ads,” chances are you’re thinking of the cry-and-buy ads like Subaru’s tear jerkers or the SPCA + Sarah McLaughlin ads. Case in point. Now these ads are powerful, yes, but you don’t have to move your customers to tears to have an effective emotional ad. Nor do you have to have music and video, or even images in some cases. In fact, there are plenty of businesses just like…
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