06 Jun

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

How To0 Comments

Google is constantly pushing the use of broad match paired with Smart Bidding. It even goes so far as to say you “upgrade” your keywords to broad match in recommendations, which I think is dangerously misleading for less experienced advertisers. Upgrade, eh? 🤨 I’ve been in the paid media industry for well over a decade now and while I think there are some instances where broad + Smart Bidding can work, there are a lot…

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06 Jun

Rethinking the Recruiting Journey

Marketing0 Comments

Rethinking the Recruiting Journey written by Shawna Salinger read more at Duct Tape Marketing Small businesses need to rethink the way they are recruiting employees today. In good times, companies thrive by being in the right place at the right time. But in tough times, organizations grow by being important in the lives of their customers. The same is true for recruitment, retention, and the hiring journey.  Recruiting as a Marketing Function  Marketing is not…

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05 Jun

An In-Depth Guide to Google Analytics 4

Analytics0 Comments

NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. This will be followed by an extensive Q&A session with webinar host Will Francis of DMI. Register here. Those who attend will receive a free follow-up guide to help them transition […] …

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05 Jun

How to Advertise on YouTube in 10 Steps (+Pro Tips)

How To0 Comments

YouTube users spend an average of 19 minutes per day on the platform. That’s like, 120 hours per year. And with it being the second-largest search engine in the world, you can bet that YouTube advertising will give you a hefty reach (to be exact, 32.4% of the total population and 51.8% of internet users). In this beginner’s guide to YouTube advertising, you’ll get everything you need to create a profitable ad campaign on this…

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05 Jun

Weekend Favs June 4

Marketing, Tools0 Comments

Weekend Favs June 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…

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