How to Track the ROI of Your Online Advertising Campaigns

You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you quickly realize that you have no idea how to tell if those visitors are converting. No clue if you’re wasting your hard-earned budget without a return. You’re not alone. 76% of marketers are still struggling […] …

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Content Planning Made Easy With Planable

Content Planning Made Easy With Planable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Xenia Muntean In this episode of the Duct Tape Marketing Podcast, I interview Xenia Muntean. Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a…

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The Adventures Of The World’s Greatest Negotiator

The Adventures Of The World’s Greatest Negotiator written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rich Cohen In this episode of the Duct Tape Marketing Podcast, I interview Rich Cohen. Rich is the New York Times-bestselling author of several books such as Tough Jews, Monsters, and Sweet and Low. He is the co-creator of the HBO series Vinyl, and a contributing editor at Rolling Stone. Rich has a new book…

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Using Ubersuggest for E-Commerce: Everything You Need to Create a Killer Online Store

Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how most customers find you. Search traffic is responsible for 65 percent of e-commerce sessions. If you’re not optimizing for keywords, buyers won’t find you among your competitors. SEO offers many other advantages. SEO […] …

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