27 May

7 Marketing Psychology Tactics to Influence Your Customers (With Examples)

How To0 Comments

The brain. It is the control center for every process in your body, and with so much to do every day (like keeping you alive), it has to rely on shortcuts—for remembering, problem-solving, and—what we’re talking about today—decision making. So in terms of consumers making purchasing decisions, being aware of these shortcuts can help you to understand, predict, and leverage their behaviors in your favor. No, you’re not looking to maliciously manipulate your prospects and…

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27 May

How To Create Powerful, Uncopyable Experiences For Your Target Customer

Marketing0 Comments

How To Create Powerful, Uncopyable Experiences For Your Target Customer written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve Miller In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, “UNCOPYABLE: How to Create an Unfair Advantage Over…

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26 May

Website Design: The Complete Guide

Analytics0 Comments

Website design used to be very hard, but that is no longer true. Years ago, when I first started designing my websites, there weren’t a ton of resources. There were basically two options—learn the basics of website programming languages or hire a designer. The first choice is difficult and time-consuming. The latter is expensive.  After […] …

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26 May

32 Free & Easy Instagram Story Templates for Businesses

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Instagram is the most popular social media platform consumers use to follow brands they like, and I think it’s safe to say that Stories play a large role in this: Stories from brands have an 86% completion rate, and 58% of consumers say they’ve become more interested in a brand after seeing it in a Story. Only one problem: Small businesses don’t exactly have a social media manager who can create Stories all day. So…

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26 May

Transforming Marketing With Artificial Intelligence

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Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Paul Roetzer In this episode of the Duct Tape Marketing Podcast, I interview Paul Roetzer. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of…

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