Increase Customer Engagement
Weekend Favs May 14 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…
Read MoreTime-consuming. That’s one way to describe posting to social media, reviewing analytics for each platform, and handling other aspects of social media marketing manually. No wonder social media management tools are in such high demand. But with so many to choose from—and some with hefty price tags—you may struggle to figure out which tools are both good and affordable. This list will end that struggle, breaking down both the zero-cost features of the best free…
Read MoreUsing Personalization Data To Reshape Your Customer Experience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brennan Dunn In this episode of the Duct Tape Marketing Podcast, I interview Brennan Dunn. Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and wrapping up a new book on personalized marketing. Key Takeaway: The internet has changed the way we do business. It’s given your company access to a…
Read MoreThe early days of SEO were like the Wild, Wild West. Blackhat SEO experts did everything imaginable to rank their sites on Google, including keyword stuffing and creating spammy backlinks. It worked–for a bit. These days, Google’s SERP Algorithm cracked down on content quality, and those older SEO hacks have long crumbled to dust. Details […] …
Read MoreIf you’re trying to please everyone, you’re pleasing no one. Right? It’s also true for your marketing: If you’re trying to reach everyone, you’re going to reach no one. People might see your ad or take a look at your website. But your ad and your message won’t resonate with anyone if you don’t have a specific audience in mind. Image source That’s why it’s essential to find your target audience—and start using it right…
Read More7 Steps to Tame the Marketing Chaos written by Sara Nay read more at Duct Tape Marketing How to Tame the Marketing Chaos… What’s wrong with small business marketing today? I’ve spent years in the business world, and these are some of the most common statements I hear from struggling business owners and entrepreneurs trying to build successful marketing and operations system for their business; I’ve spent most of my marketing budget on a new…
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