11 May

How To Optimize Your Time & Hire In The Correct Order

Marketing0 Comments

How To Optimize Your Time & Hire In The Correct Order written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In…

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11 May

Why Call Tracking Metrics Matter To Your Marketing Efforts

Marketing0 Comments

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd and Laure Fisher In this episode of the Duct Tape Marketing Podcast, I interview Todd and Laure Fisher. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the…

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11 May

12 Best Programmatic Advertising Platforms to Use in 2022

Analytics0 Comments

Programmatic advertising platforms solve a problem for both publishers and advertisers. For publishers, they help maximize advertising revenues by auctioning ad space to millions of advertisers worldwide. For advertisers, they expand reach and leverage data to target very specific audiences. When done well, this means more profit for both groups, and who doesn’t like that? […] …

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11 May

7 Strategies That Will Get Powerful Results for Your Marketing and Sales Teams [Free Webinar on May 24th]

Analytics, Marketing0 Comments

Are your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what the other team is doing? If your sales and marketing teams aren’t working well together, you’re not alone. According to LinkedIn, 93 percent of sales and marketing professionals say their company has issues with alignment, […] …

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11 May

How to Write a Follow-Up Email (+12 Examples & Templates)

How To0 Comments

They say the squeaky wheel gets the grease. But the squeaky wheel can also be annoying and cause one to toss out the entire cart. Translation: how you word your follow-up emails matters. So in this post, I’m going to show you how to write a follow-up email for just about every scenario and then provide copy and paste templates along with examples. Table of contents How to write a follow-up email There are different…

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11 May

The 2022 Guide to the Perfect Google Ads Account Structure

How To0 Comments

Optimizing your Google ads involves lots of things: ad copy, targeting, scheduling, and more. But what a lot of beginner advertisers don’t realize is that their ability to do all of that—and to do it efficiently—is impacted by how their account is structured in the first place. And with all its layers, features, and settings, mastering (let alone understanding) Google Ads account structure isn’t easy. Until now. Enter: the easy button for Google Ads account…

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