Internal Linking: Types, Tips & Tactics to Improve Your SEO
Too many site owners forgo internal linking on their websites in order to prioritize other areas of on-page optimization. But did you know those tiny internal links have the power to improve the keyword ranking positions of your web pages? Internal link building alone can have a major impact on all areas of your SEO performance. Why? Because internal links are essential for search engine crawlers to properly index, understand, and thus promote, your content.…
Read MoreWhy Becoming Superbold Is The Key For Unlocking Your Best Life
Why Becoming Superbold Is The Key For Unlocking Your Best Life written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In…
Read MoreUnderstanding The Role Of The Chief Behind The Chief
Understanding The Role Of The Chief Behind The Chief written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Cameron Herold In this episode of the Duct Tape Marketing Podcast, I interview Cameron Herold. Cameron is the founder of the COO Alliance, the World’s Leading Network for Seconds in Command. He’s the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to…
Read MoreThe Rise of the Hybrid Consumer and How They are Changing the Way We Shop [Webinar on May 5th)
As people return to physical shopping post-pandemic, a new behavior has emerged: hybrid shopping. Put simply, hybrid shopping is a blend of physical and digital shopping. Given this trend, it’s important to create strategies that provide consumers with seamless, personalized, and convenient shopping experiences across digital and brick-and-mortar shops. Brands must reevaluate how they advertise, […] …
Read MoreHow to Advertise on Facebook: The Visual, Step-by-Step Guide
Thoughts… There are 2.93 billion Facebook users out there. That’s double the population of China. We spend an average of 33 minutes on Facebook per day. That’s double the time you could spend to save 15% or more on your car insurance. But I digress. Between its widespread usage, versatility, targeting, and low costs, it’s not surprising that 66% of U.S. small businesses use Facebook ads. So in this post, I’m going to walk you…
Read MoreMarketing Funnel Stages: How To Get More Leads and Sales at Each One
Do you know what your marketing funnel looks like? If not, you’re likely losing out on leads and sales. According to data from Salesforce, 68 percent of companies have not even identified their marketing funnel. Those that do stand to see results, though. For example, according to Semrush, 72 percent of marketers who create “how-to” […] …
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