Increase Customer Engagement
Weekend Favs May 7 written by Shawna Salinger read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…
Read More68 percent of online activity begins with queries in search engines like Google or Bing. That’s why keyword research should be the basis of any online marketing campaign. The goal of keyword research is to find out what your target audience is searching for online and determine what it will take to actually rank in […] …
Read MoreThere are no two ways about it: SEO works. It’s one of the main tools I used to build this site, and I’ve seen it work for hundreds of clients around the globe. However, SEO is complicated. It requires data insights, analytics, tracking, and constant upkeep. While there are plenty of SEO tools on the […] …
Read MoreGoogle’s mission statement. What do you think it says? Google employs a complex algorithm to analyze and index information so that it’s universally attainable and advantageous? Nope. Our company mission is to organize the world’s information and make it universally accessible and useful. This, my friends, is conversational copywriting. And it’s what your audience wants. In your emails, ads, landing pages, website, and more. So read on to find out: What is conversational tone? Why…
Read MoreThe Role Operations Plays In Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sara Nay In this episode of the Duct Tape Marketing Podcast, I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast. Key Takeaway: Marketing systems and operations systems are two halves to a whole company – bringing the two together can give…
Read MoreAs smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear […] …
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