Increase Customer Engagement
Wouldn’t it be nice to have a guide that showed you exactly how to get more sales? Maybe it would provide insights into what your customers want and help highlight the actions you need to take at each point in their journey. Sounds great, right? Well, what I’m describing is a B2B marketing and sales […] …
Read MoreEverything these days appears to either be “smart” or have some form of “machine learning” involved. Whether it’s a phone, a TV, or a fridge, our transfer of power to the machines may be well on its way. This technocratic trend has driven forward everything in the digital world and the marketing industry is certainly no different. Tech giants like Google and Meta (Facebook) have relentlessly pursued ways to make their ad platforms as low-touch…
Read MoreRolling Out The Red Carpet For Your Employees written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Donna Cutting In this episode of the Duct Tape Marketing Podcast, I interview Donna Cutting. Donna is the Founder and CEO of Red-Carpet Learning Worldwide and works with mission-driven leaders to help them create cultures of happy, engaged people who deliver exceptional customer service. She’s the author of three books including: The Celebrity Experience:…
Read MoreDominating The News Feed With Ads For Less Than $10 Per Day written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode:…
Read MoreWhen it comes to getting traffic, you have two main choices: SEO or PPC management. Both options are an effective means of driving prospects to your website, and one isn’t necessarily better than the other. When used correctly, these methods can deliver results. They just have different ways of achieving them. Ad spending is projected […] …
Read MoreThis post was co-written by Susie Marino and Kristen McCormick. As content writers, our right-sided brains hate math. Back in school, we dreaded when teachers asked us to show our work behind the answer to a problem. Back in the day, we probably would have tried the same trick above. But while we still hate math, we now understand the reason behind always having to show our work: We needed to have the “why” backing…
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