14 Apr

Why Partnerships Are The Future Of Marketing

Marketing0 Comments

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He has a new book out called — Moving to Outcomes: Why Partnerships are…

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13 Apr

24 Unconventional (and Brilliant) Call to Action Examples You Can Copy

How To0 Comments

Calls to action have come a long way… Okay, maybe not that far for every brand, but in general, our ability to test and measure has enabled us marketers to get more creative with our messaging. A while back, we shared some kick-ass call to action examples. Don’t get me wrong—they’re still good enough to deliver a delightful ambush to the rear—but it’s time for more. So here are 24 unique, smart, and memorable call…

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12 Apr

7 Easy Ways to Improve Your Google Local Service Ads ROI Now

How To0 Comments

Local Service Ads (LSAs) are a hero channel for local brands looking for more cost-effective leads. This real estate client achieved 10X the ROI than the conventional real estate lead flow: Local Services Ads for real estate = big wins While they are incredibly simple to maintain once set up, they have undergone some changes since they began in 2016, both in how they’re set up and the markets they work for. So in this…

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12 Apr

Referral Programs: A Guide for Small Business

Marketing0 Comments

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing Running a business is hard But with a good referral program it doesn’t have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales. But you’ve also got to think about increasing leads, and that is where referral programs come in.  As a…

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10 Apr

Weekend Favs April 9

Marketing, Tools0 Comments

Weekend Favs April 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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