Way back in August of 2007, while you were singing along to Umbrella (ella…ella) on the radio, a product designer named Chris Messina proposed to Twitter the idea of “using #(pound) for groups.” Twitter’s response? It was too nerdy and would never catch on. Welp, 15 years later and hashtags are staples in social media platforms, especially on Twitter, TikTok, and what we’ll be talking about today: Instagram. Read on to learn how to harness…

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This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfs

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It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article. Read the full article at MarketingProfs

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If you’ve ever considered a page ranking at the top of Google to be “lucky,” think again. For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make this possible. Said legwork is called SEO, but once you get the hang of it, it becomes like second nature. So in this guide, I’m going to turn the…

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