ICYMI, responsive search ads (RSAs) are soon to be the only standard Search campaign type in Google Ads. With this ad format, you provide up to 15 headlines and four descriptions and Google will mix and match those into ads that best fit each search. But you’re not just dealing with 15 headlines and four descriptions. You’re dealing with combinations and permutations that all need to make sense. This is enough to make anyone’s brain…

It can be hard to know where to start when you’re creating or reworking a marketing strategy for a small business—or any business, really. With so many kinds of marketing collateral, it can get overwhelming quickly. So today, we’re breaking down the types of marketing collateral that every business needs to have, plus the marketing collateral that would be good to have if you have the time, money, and resources to create. But first, let’s…

To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. Not to mention that reviews are the top local SEO ranking factor. But in order to get those sentences or that extra star, you need to ask your…

A wise person once said, “We’re all in the same room—the room for improvement.” That couldn’t be more accurate when it comes to websites. But while we should always be brainstorming ways to improve their performance, it’s not always easy to spot problem areas or opportunity gaps on our own. Image source That’s where website grader tools come in handy, since they perform evaluations for you and provide actionable reports based on the findings. Today,…