While we’re all striving for different business and marketing goals with our PPC campaigns, we do all have one thing in common: to get the highest return on our investment. And there are a number of ways to facilitate that—one of which is through negative keywords. And just recently, Google announced that account-level negative keywords are now available globally. 1/3 Some have noticed Account level negative keywords are starting to roll out globally. From Account…

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Unless you live under a rock (I can say that because I’ve been known to camp out under a pebble or two), there’s no doubt that you’ve been hearing about one thing in the news lately: Big Tech layoffs. Microsoft, Google, Amazon. It even has its own hashtag #layoffs2023. Mass layoffs of any kind are unsettling no matter how applicable they are to you, but as a small business owner or marketer, you may have…

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Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas to focus on to increase and accelerate conversions. So what exactly are conversion paths and how do you track them? Keep reading to learn how to create successful conversion paths in Google Analytics so you can generate more leads and sales. Table of contents What is a conversion path…

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A couple of months ago I wrote a post about things I wish I had known when I started my career in PPC. There was….quite a lot and one of the areas I covered was that of being a surprise business consultant in addition to a PPC consultant. When a client asks you a question that has nothing to do with PPC… It seemed like an area that other PPCers have experienced as well. So…

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LinkedIn has become the go-to resource for businesses looking to advertise to a specific targeted audience of professionals. But as with any ad platform, you are paying to play, so you need to make sure you’re taking advantage of every feature, setting and strategy to get the most out of your budget. Lucky for you, that’s what I’ll be covering in today’s post. Read on to learn why LinkedIn advertising is a top B2B strategy…

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Being a content creator can be overwhelming. Keeping up with blog posts, guides, and everything else on the agenda is hard work! Now, imagine a system that keeps track of all the content you want to create, all the steps you have to take when creating it, and where each piece of content is at in its creation process. Sound like a distant dream? Well, it’s not. It’s called an editorial calendar and in this…

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Google Ads’ Performance Max campaigns have generated a fair bit of noise among advertisers since their inception in 2021—from full enthusiasm to staunch opposition and everything in between. The reality is, if Performance Max is right for your business, it can be a super effective campaign type if you know how to fully leverage it. Image source Which is what we’re going to cover in this post. Continue reading to find out: What they are…

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