Google Analytics 4 (GA4) is revolutionizing the world of web analytics and marketing. With its advanced features and capabilities, advertisers can now gain a deeper and more comprehensive understanding of their website and app interactions. We provide a solid walkthrough of GA4 here, but in this article, I want to dive deeper into three key features that are critical for tracking and analyzing customer behavior: Google Signals Google Ads account linking User-ID I am going…

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Hemingway once said “There is nothing to writing. All you do is sit down at a typewriter and bleed.” But I don’t know that copywriters would agree with this. There are just so many factors to consider and details to remember for crafting stellar copy that rocks. Image source But lucky for you, I’ve gathered 21 common copywriting mistakes even experienced specialists make from time to time. Use it as a checklist whenever you need…

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Once upon a time, WordStream shared a post on 10 of the most innovative chatbots on the web. This was waaaaay back in 2017—an eternity in the digital world (think 13 Reasons Why, the Kendal Jenner Pepsi ad marketing fail, etc.)—and since then, chatbots have evolved into help centers, transaction platforms, lead generation machines, and even website navigation panes. We’re talkin blog posts right in the chat window! Needless to say, we’re due for an…

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Even before you write your first PPC ads, one of the first things you must plan is how much you can spend on your new campaigns each month. There are several factors to consider in creating your first budget for your PPC campaigns, including traffic volume, estimated cost per click, local competition, and expected performance. But once you’ve got that PPC budget decided, how do you properly manage it in Google? That answer is a…

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Have you ever paid for a domain name and the registrar offered you a free SSL certificate with your purchase? If the answer is “yes,” the freebie may have left you wondering what an SSL certificate is and why you need one. As you’ll soon learn, installing an SSL certificate for your website is incredibly important, especially if your site collects data from users. This article will answer all your questions about SSL certificates, including…

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Facebook and TikTok are two juggernauts in the world of social media marketing. These platforms are hugely popular with advfertisers around the globe, and that’s not surprising. Both attract colossal audiences, both offer data-driven targeting options, and both are packed with powerful marketing tools. However, if you’re thinking about including Facebook and TikTok in your paid social plans, then you need to understand the key differences between these platforms and how to effectively use both…

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I’ve taken over a lot of Google Ads accounts in my day and one of the biggest problems I find is that the account isn’t tracking conversions correctly, or at all, making it nearly impossible to know what is and isn’t working. What I’d like to do is walk you through the most common issues I see with conversion tracking in Google Ads and give suggestions for how you can fix it. 6 common Google…

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