The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs

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Meetings are a vital business tool to exchange information, facilitate communication, and progress toward company goals. But, far too often, meetings are long, boring, or missing a clear purpose. What’s more, the COVID-19 pandemic has caused a shift in how many companies conduct meetings from afar. Image Source The good news, however, is best practices for marketing meetings are largely the same, whether they’re in-person or virtual. Here’s a closer look at precisely what steps…

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The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for July—creates a challenging situation for small businesses in the midst of economic hardship brought on by the pandemic. In this post, we’re going to cover what the #StopHateForProfit movement is, how to assess the extent to which your business can participate, as well as various…

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The average conversion rate for ecommerce sites is 2.63% Let that sink in. 97.37% of your site’s visitors are just shopping around. And, given the cost of acquiring traffic these days, that is one ugly average. But you don’t have to settle for average. Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way…

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Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does not mean Google will automatically rank it for searches in that area. In fact, proximity is only just one of…

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Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into seeing if there was a way to target audiences when they were experiencing temperature swings or were in the midst of or are about to experience…

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