Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here’s what brand storytelling involves, why using empathy to drive narratives is important, and how to do it. Read the full article at MarketingProfs

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Ad testing is just a normal part of living the PPC life. We can already test a variety of copy variations for our headlines and our descriptions. Any way we can make a better connection with our target audience is a win in the ad testing books. If you are running out of ideas on what to test next for your Microsoft Ads campaigns, consider trying IF functions. An example of an ad with IF…

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Whether you are a novice advertiser on Instagram or a seasoned veteran, it’s always good to go over the basic best practices—especially in an industry like online advertising, where the platforms and the ad options keep changing. Instagram specifically continues to rapidly grow. The platform saw a 5.4% increase in users over 2019, and eMarketer estimates that Instagram will reach 112.5 million US users by the end of this year. According to HootSuite, Instagram has…

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It’s been one heck of a year, and we’re only halfway through. Businesses are struggling in the pandemic, and there’s no clear end in sight to this period of chaos. Companies big and small need to figure out how they’ll continue growing and generating income. But typical approaches to marketing and advertising are just not going to work. Why? Because people’s needs have shifted drastically, and people are used to personalized marketing. A look at…

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The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. “It” is your headline–the first thing that gets noticed. If people don’t read your headline, they don’t go on to read your content. Here’s how to easily write headlines that get read. Read the full article at MarketingProfs

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Google Ads price extensions are one of the manually created extensions within the platform. If your ad rank is high enough, these extensions can apply to your text ads on both mobile and desktop devices. Now, the name is pretty self-explanatory. It is a price extension, so we can showcase our price for specific products or services to any user who may see the extension within your ads. One of the benefits of these extensions…

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If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the midst of my recipe dive, I saw tons of Pinterest video ads, and I realized how effective this format is for the platform. Personally, if I were running social advertising for a B2C business right now, I would absolutely invest in video ads…

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