The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility in pricing. With more overhead, there may be more financial risk. That’s why many larger agencies are cutting internal costs to stay afloat while dealing with…

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When Google first released Customer Match in 2015, it changed the game for paid search advertisers. With the release of Customer Match, advertisers could take their remarketing campaigns to new heights by allowing ads to be targeted to specific lists of users based on their email addresses, rather than just their recent visit to your site.  The revolutionary new targeting was first introduced to search, video, and Gmail campaigns and was later expanded to shopping…

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On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. It’s been two full weeks since we’ve had an episode of the Goal Talk podcast, and while we’re embracing our updated bi-weekly episode release schedule, we missed releasing an episode last week! So it only felt right to bring a guest…

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With many businesses reducing ad spend or pausing accounts after the initial impact of COVID-19, many digital marketing agencies have found themselves with losing both spend under management and clients. If your agency is one of the many that has lost clients, you need to start prospecting for new accounts to rebuild your portfolio. Right now, that’s easier said than done.  That’s why we’ve identified three key prospecting strategies for agencies rebuilding their portfolios during…

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Last month, Facebook hit a new record of 2.6 billion monthly users. Research is also showing that 47% of consumers have increased social media usage during the pandemic. With more people online, and data suggesting that PPC accounts are rebounding after the initial impact of COVID-19, it’s time to start thinking about your strategy for reactivating Facebook advertising. We can’t predict when the pandemic will end or when the economy will rebound, but we do…

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Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. Read the full article at MarketingProfs

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MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs

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