As the world grapples to contain and bounce back from the COVID-19 pandemic, businesses are beginning to reopen, and we’re seeing signs of a rebound in online advertising. For digital marketing agencies, this likely means that your clients—who may have significantly reduced spend in their accounts or paused their campaigns entirely—should begin to think about ramping back up. Knowing how to ramp up that Google Ads account is the first step. For agencies, however, the…

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The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you’re one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing. Read the full article at MarketingProfs

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It’s safe to say that nothing about the last few months has been normal for any of us. But during this time, SMBs have been hit particularly hard. As we at WordStream have reflected on our mission—to help small and mid-sized businesses succeed—we’ve decided to launch a new, free feature in WordStream Advisor designed to help small businesses do more with the limited resources at hand. We’re thrilled to announce that we’ve expanded our Shutterstock…

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At the beginning of May, our data showed that PPC accounts were rebounding after the initial impact of COVID-19. That’s good news for the online advertising industry—and the economy—but it’s hard to tell what that means for your account. The question of when to start advertising online again seems simple, but there are so many things to consider. Should you ramp your spend back up now or is there a threshold to wait for? Should…

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In today’s digital marketing landscape, many marketers still downplay the importance of images. Yet decades’ worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have. Read the full article at MarketingProfs

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With 1 billion people using the social platform each month and over 200 million Instagrammers visiting at least one business profile daily, Instagram is a must for businesses. The question really is why wouldn’t you want to grow your brand on this platform? Especially now, when social distancing is mandated and more people than ever staying home, the time we all spend online is growing. Instagram is becoming both a social home and a welcomed distraction.…

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In a world that’s increasingly dominated by video, getting more views on YouTube should be near (if not at) the top of every content marketer’s to-do list. Before you say it, allow me to address the elephant in the room: YouTube views don’t keep the lights on. If you’re hesitant to dedicate time and resources to a channel that doesn’t drive direct ROI, you’re not alone. Plenty of marketers—under pressure to meet short-term targets—prefer to…

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