Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. Read the full article at MarketingProfs

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While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your business right now? Absolutely not. This post takes a look at the case for and benefits of SEO for small businesses—even the nonessential ones—viewed through the lens of COVID-19 trends and behaviors. In this post, we’re going to cover: The impact of COVID-19 on…

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As COVID-19 hit the country, brands have shifted their approach marketing to potential customers. Many accounts have seen a decline in conversions because it may not be the best time for individuals or companies to purchase a specific product or service. That being said, brands are still marketing with the future in mind. People may not be ready to buy from you right now, but are you changing your approach so that when this is…

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Whether you’re an agency or an advertiser, there’s a good chance that your online advertising budget has been reduced as your business or client’s businesses navigate the current COVID-19 pandemic. In early April, we were seeing average daily budgets reduced across the board, with variance by industry. But as of early May, we’re starting to see strong signs of a rebound. Facebook hit a new record of 2.6 billion monthly users. Google Ads users saw paid…

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On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, we dove deep into one of the most visible aspects of your digital marketing campaigns—your ad copy! I sat down with our paid marketing program manager Jeff Stevens to get his insights into how advertisers can be most impactful…

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You know that trashing your content plan is a bad idea–but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders. Read the full article at MarketingProfs

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April tested all of us. As our public health and economic systems were pushed to their limits as a result of the COVID-19 pandemic, we were forced to quickly wrestle with unexpected challenges and adjust our lives to the new normal. We have a long road ahead of us, but at the end of the month, things look better than they did a few weeks ago. In some regions, the curve is beginning to flatten,…

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