For many small businesses during COVID-19, it can be easy to think that with physical operations slowed or halted, you can let your marketing operations follow suit. The truth is, digital marketing strategies like SEO can actually be crucial to your small business success both during and after this pandemic. In this article, we’ll take a look at why SEO is important and cover tangible strategies your business can implement during this time—whether your business…

There’s a long path ahead of us before we fully recover from the COVID-19 pandemic, but many communities and businesses are starting to recover. In late April, many PPC advertisers noticed stronger performance than they did in the first weeks of the crisis. As communities begin to relax stay-at-home orders and businesses adjust to new ways to serve their customers, many retailers are reopening their storefronts for customers in the form of curbside pickups. With…

LinkedIn has been testing a new conversational format–LinkedIn Stories–to be released “soon.” So, what does the introduction of LinkedIn’s own version of Stories mean? Will it “kickstart conversations” and “nurture relationships,” as LinkedIn hopes? Read the full article at MarketingProfs

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, we dove deep into another highly visible and incredibly important aspect of your digital marketing campaigns—landing pages. For last week’s episode, I interviewed a long-tenured WordStream marketing expert who currently runs our in-house agency team, Zina Kayyali, to discuss…

To quote one of my favorite clients whose business has been impacted by COVID-19: “This sucks, but we’ll get over it and be back better than ever.” He’s right. The COVID-19 pandemic has been difficult for all of us so far, and it has been particularly difficult for the restaurant industry. Restaurants are facing unprecedented challenges to find ways to keep the lights on, with Americans staying home to flatten the curve and save lives.…

If this pandemic has blindsided your business, you’ve been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this … Read the full article at MarketingProfs