Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company’s European marketing organization into the digital era. Read the full article at MarketingProfs

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While the coronavirus pandemic has businesses closing their doors and shoppers forced to turn online, many brick-and-mortars are quickly learning how to get their business online. While some industries are seeing increased volume during COVID19, many aren’t and many more businesses may not have the budget to increase their marketing during this crisis— even if they desperately need new customers. Google seems to have heard that lament and yesterday announced plans to help retailers find…

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In addition to being easier to understand and consume, video in general is more likely to be shared by users, making it an excellent marketing tool. They’re also capable of being viewed or listened to by anyone, including those with disabilities–which is why you need to create accessible videos. Read the full article at MarketingProfs

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The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime. Here, I’m sharing 11 free strategies to expand your reach on four popular online platforms: Google Facebook Instagram Twitter Reaching your audience on Google One quick note…

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On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, I spoke with our customer marketing expert Kim Castings about all of the ways companies can create customer marketing programs to help them retain, get feedback, and connect with customers. This episode was packed with insights and examples of…

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It is no secret that Instagram is one for of the most widely used social media networks across the world. Now, as the world faces uncertain times during the COVID19 pandemic and people’s daily routines are disrupted, Instagram usage has spiked even higher. One study found a 76% increase in daily accumulated likes on Instagram ad posts during the COVID19 quarantine. “Coronavirus means isolation and isolation means social media,” says Olivier McAteer. This increased engagement…

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